HELPING FARMERS EXPAND PROFIT OPPORTUNITIES  

FOR IMMEDIATE RELEASE

Date:
 May 12, 2008
Contact: Karen Simon,
Communications Director
1 800-383-1423


THE IOWA SOYBEAN ASSOCIATION PRESENTS FOOD NETWORK STAR,
SANDRA LEE OF ‘SEMI-HOMEMADE COOKING’


 

URBANDALE, Iowa - The Iowa Soybean Association (ISA) presents home and style expert, Sandra Lee, the star of the Emmy-nominated show “Semi-Homemade Cooking” on the Food Network.

A cooking demonstration and Q&A will be held Thursday, July 17, 6-8 p.m. at Hoyt Sherman Place in Des Moines. Sandra Lee will prepare a Semi-Homemade® menu of delectable foods made with healthy, soy-based ingredients, and there will be an opportunity to taste samples after the show.

Soyfoods have proven health benefits for women and men of all ages. Soy has been shown to fight heart disease, cholesterol and even the chances of breast cancer when consumed early in life. More and more positive benefits from consuming soy are being discovered on a regular basis.

“Soy protein is the only plant protein that is a complete protein (all essential amino acids) and has no cholesterol,” says Linda Funk, executive director of the Soyfoods Council.  “In 1990, the Food and Drug Administration gave soy protein a health claim that states if 25 grams a day are consumed in the context of a healthy diet, soy protein may reduce the risk of coronary heart disease, which is the number one killer for both men and women in Iowa and the United States.”

Sandra Lee’s best-selling collection of cookbooks will be on sale during the event. Don’t miss the opportunity to purchase your own personal, autographed copy.

Tickets go on sale May 19 at $25 each and are available through www.ticketmaster.com and Hoyt Sherman Box Office by calling 515-244-0199.

The event is part of ISA’s “What’s on Your Plate in ‘08” program. ISA is a progressive advocate for a healthier planet — in our lifestyles, environment and communities.

“As we look at what we are eating more closely than ever, soyfoods are a great option to integrate into your meals,” Funk says. “Sandra Lee will demonstrate how easy and delicious soyfoods are in everyday meals.”


  The Iowa Soybean Association develops policies and programs that help farmers expand profit opportunities while promoting environmentally sensitive production using the soybean checkoff and other resources. The Association is governed by an elected volunteer board of 21 farmers.

Sandra Lee Semi-Homemade
Sandra Lee is an internationally-acclaimed home and style expert with an Emmy-nominated television show, Semi-Homemade Cooking with Sandra Lee, which airs on the Food Network.  With 14 books to her credit, she is a New York Times and Amazon.com best-selling author with three new books scheduled for release in fall 2008.  Semi-Homemade is a media company that revolutionizes the way people think about creating from scratch. With its trademark 70/30 philosophy, which combines 70 percent ready-made products with 30 percent fresh and creative touches, Sandra Lee’s Semi-Homemade has become the advocate for the over-extended homemaker. Semi-Homemade allows anyone to take 100 percent of the credit for something that looks, feels or tastes as if it were made completely from scratch.


 
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Funded by the soybean checkoff.