Find the tools and technologies to advance your farm at Tech Hub Live

July 15, 2021 | Bethany Baratta

Farmers want solutions to on-farm challenges. But not next season or next year: now. That’s why Meister Media Worldwide, CropLife Media and PrecisionAg are teaming up to provide an opportunity for farmers and innovative industry leaders to engage in meaningful, solutions-based discussions during the first-ever Tech Hub LIVE event held in Des Moines next week.

The agenda provides sessions and technology geared toward nitrogen management, drone imaging, sustainability, carbon markets, and more.

“The idea is for this conference to give folks a look at technology from every dimension,” says Paul Schrimpf, chair of the Tech Hub LIVE event and CropLife Media Group editor.

Schrimpf has covered the agriculture market since 1998. He is Group Editor of the Agribusiness Group at Meister Media Worldwide, with full editorial responsibility for CropLife®, CropLife IRON, and PrecisionAg® Professional.

He’s been a part of a variety of technology education programs and events, but nothing like what’s coming to Des Moines July 19-21.

“We’re seeing a unique intersection of agronomy and technology that’s grounded in what’s going on at the farm gate,” Schrimpf says.

Farmers don’t want to wait one season for answers about what’s going on in their fields; they want answers and solutions immediately, he says.

“That ability to make decisions now is really central to what we’re seeing develop in the industry. Farmers want to be able to make decisions on the go.”

That’s why this is the perfect time to host an event that brings farmers and innovative leaders together to talk about how those technologies could provide immediate support on the farm.

“There are a lot of technologies out there and it gets complicated. Nobody really has a clear view of the best path forward,” he says. “That’s why we’ve put panels of speakers together with different perspectives to share what’s working, what challenges are present—so we can have engaging conversations and find possible solutions.”

One such discussion centers around sustainability, which has come into focus in the past decade.  

With increasing interest and investment in sustainability up and down the agriculture value chain, each segment of the industry is finding its place as crop production practices evolve, Schrimpf says. In a general session, Schrimpf will moderate a group of sustainability stakeholders as they share perspective on the state and future of sustainability practices, the importance of data and precision agriculture, and the role of service providers in sustainability programs.

Another session presented in conjunction with the Association of Equipment Manufacturers, will explore what’s now and what’s next for ag equipment and technology companies. From sustainability and carbon programs to the massive shift toward in-season decision making and “just-in-time” field recommendations, technology and equipment development and collaboration must move with tremendous agility to meet the needs of constituents across the ag value chain, according to Schrimpf. Executives from three leading ag companies (John Deere, Topcon, Trimble Inc.) will share their thoughts about the role established ag equipment and tech companies play in the future of digital and precision agriculture.

For more on the event, and to register, go to https://techhublive.com/ .

 

Contact Bethany Baratta at bbaratta@iasoybeans.com.

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