Iowa Food and Family Project publication

Fresh Pickings magazine highlights farmers adapting to winter

January 23, 2025 | Lydia Zerby

More than 152,000 food and health-minded Iowans discovered the latest issue of Fresh Pickings magazine in their mailboxes, email inboxes and on social media this week.

The Iowa Food & Family Project’s seasonal print publication makes modern agriculture accessible, interesting and relevant to consumers statewide through personable editorial and stunning photography.

The latest issue highlights how Iowa's crop and livestock farmers adapt to and thrive during winter. Readers can explore a charming village in eastern Iowa where shopping and dining come together and discover how Iowa Pork seized a unique opportunity to partner with a college football team to promote pork. The issue also features a small-batch miso producer specializing in fermented soybean products and an egg farmer dedicated to hen welfare and advancing agricultural practices.

Additionally, learn how a neighborhood grocery store in Wisconsin grew into a beloved convenience store empire and road trip destination. Don’t miss delicious chili recipes and an in-depth look at Iowa’s heritage foods and what makes them so special.

Plus, Leah Brooke, a registered dietician nutritionist from Southwest Iowa, shares how consumers can stretch their food dollars by grocery shopping smarter and utilizing leftovers.

Fresh Pickings magazine, published quarterly, is available at no cost at Iowa-based Earl May Garden Centers and distributed at Iowa FFP events (while supplies last) as well as by partners and select organizations featured in the issue. Readers can also view the publication online and request a mailed subscription at freshpickingsmagazine.com.


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