How do you consider and adopt new precision ag tools?

September 16, 2021 | Bethany Baratta

Got a minute?

The College of Agricultural, Consumer and Environmental Sciences at the University of Illinois invites soybean farmers in Iowa, Illinois, Minnesota, Indiana, and Nebraska ­–  the top five soybean-producing states in the United States –  to take a short survey on how they consider and adopt new precision and digital agricultural technologies.

The researchers are working with colleagues in Brazil to measure the influence of various communication channels on farmers’ decisions in both countries, which are world leaders in soybean production.

The researchers already collected data in Brazil’s top soybean-producing states; they ask U.S. farmers in the five Midwestern states to complete the survey by the end of September. After completing the data collection in the U.S., it will be possible to compare the data from both countries.

The survey takes around five minutes to complete, and responses are confidential. Participants who provide an email address will receive the survey results.

The results will increase knowledge of the most efficient communication channels for the dissemination of digital agriculture technologies. In addition, the study will support new research in agricultural communication, an area still lacking data in the United States and Brazil.

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