Priorities of the new United Soybean Board CEO

June 26, 2024

If you've been on one farm, you've just been on one farm.

The diversity in farming practices and conditions vary greatly and produce a unique set of opportunities that differ between each farming operation.

Lucas Lentsch, CEO of the United Soybean Board (USB), has been visiting USB farmer directors on their farms to better understand ways to maximize the effectiveness of checkoff investments at a national level.

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