Executive Insights: Adding soy protein to your plate
March 31, 2025 | Kirk Leeds
Soy Foods Month is the perfect time to tout the versatility and benefits of soy. It’s a remarkable plant-based protein that’s growing in popularity and importance.
The Soyfoods Council was established by the Iowa Soybean Association 25 years ago under the leadership of Linda Funk. Ever since, it’s been on a mission to engage consumers about the many positive attributes and applications of soy. This has helped consumers gain a better understanding of soy and inspired chefs to explore creative ways to incorporate the nutrient-dense food into everyday meals.
Soy is more than just a substitute. It offers a host of health benefits contributing to a more balanced diet. It’s one of the few plant-based proteins containing all nine essential amino acids, making it a complete protein. This is important for those choosing plant-based diets or looking to add more plant-based protein to their meals without compromising their nutritional needs.
Several studies show that soy protein may help reduce the risk of heart disease. The American Heart Association has recognized that replacing saturated fats with soy protein can have a positive effect on cholesterol levels. And because soy is naturally low in saturated fat, it makes a great option for those seeking heart-healthy dietary options.
But the benefits don’t stop at heart health. Soy protein also supports muscle growth and repair, making it a great option for athletes or anyone interested in maintaining muscle mass as they age.
Soy can be consumed in its whole form, such as edamame, or processed into familiar foods like tofu, tempeh, and soy milk. It can be grilled, sautéed, stir-fried, blended, or baked, offering endless possibilities for delicious meals. And let’s not forget about soy-based snacks, such as roasted soybeans, soy chips, and soy protein bars, which offer a convenient and nutritious option for on-the-go consumption.
Some infer that promoting soy foods is an attempt to replace other sources of protein. Not true. It’s all about adding protein options. Incorporating soy into your diet can be a simple way to make your meals more sustainable and align with a healthier lifestyle.
As farmers know, soy naturally fixes nitrogen in the soil, improving soil health while reducing the need for chemical fertilizers. It’s a crop that supports both personal and planetary health, making it an excellent choice for conscientious consumers.
The Soyfoods Council has been at the forefront of promoting soy’s many benefits. Partnering with chefs, nutritionists, and food manufacturers, the council has helped consumers incorporate soy into their daily meals. Its collaborations with chefs have led to innovative recipes showcasing soy’s versatility, proving that it’s not only nutritious but delicious as well. Check out the council’s new cookbook, “Just Add Soy,” available at thesoyfoodscouncil.com.
Take a moment this month to recognize soy’s role in promoting health, sustainability, and culinary creativity. So, here’s to soy — an ingredient that’s been enriching our plates for centuries and continues to delight with its endless possibilities.
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